PR Perspective: ICO-Nation…Sorry, No Thanks.
April 23, 2018 by Mike Bargman, Co-Founder & CEO
It started late last year, gradually building up to a conversation I am now having 10 to 15 times a week.
Some crypto startup will approach Headline Media to gauge our interest in doing their PR. Our response is always the same: We appreciate your interest, but we don’t do ICOs.
“What? Wait, we aren’t like the other companies…”
“Sorry, we aren’t interested, but I can gladly refer---”
“But it’s not an ICO, it’s a private offering for accredited investors outside the Unit-.”
Many competitors and colleagues say we are foolish to miss out on the biggest cash cow to hit the industry since Indiegogo and other crowdsourcing schemes, which for the record, we avoided like the plague.
Our reasoning wasn’t altruistic. Beyond the fact that we wanted no part in misinforming unwitting investors, hyping questionable startups damages our reputation with journalists, and ultimately undermines the real achievements of the Israeli innovation...