Services

STRATEGIC MESSAGING & POSITIONING

STRATEGIC MESSAGING AND POSITIONING IS ABOUT TYING YOUR PR EFFORTS TO SPECIFIC BUSINESS OUTCOMES.

Whether it is establishing thought leadership, owning a public conversation, or ensuring you are mentioned alongside the leaders in your space, Headline Media crafts compelling narratives and messages to captivate your target audiences. Our strategic approach ensures that our clients maintain awareness and buzz at every stage of their company lifecycle.

MEDIA RELATIONS

OUR TEAM UNDERSTAND THE INNER WORKINGS OF NEWS OUTLETS AS WELL AS START-UP CULTURE.

Headline Media’s team sees every company through the eyes of a journalist – we know what makes a good story and the best way to frame it to secure impactful media exposure for our clients.

We use many tactics to keep your story in the news: weekly outreach, data-driven insights, ‘newsjacking’ headlines. And we know how to turn your team into industry thought-leaders via by-lined articles, commentary, speaking opportunities, awards and more - showcasing their expertise in the top business, technology, entrepreneurial and trade publications.

Like the innovative start-ups and growth-stage companies we represent, our team is quick and nimble. Understanding that our clients’ needs are constantly changing, we adapt our PR strategies to keep our clients on the path to market leadership.

MEDIA TRAINING

EVERY EMPLOYEE HAS A ROLE TO PLAY IN ADVANCING YOUR ORGANIZATION’S BRAND TO THE WORLD.

And they need the ability to deliver your strategic messages with clarity and impact.

We equip your executive team with the tools, techniques and tricks they need to become effective media communicators – whether by camera, on stage, or on the phone.

We help your team organize their thoughts, anticipate questions, and convey their messages clearly so that every question is an opportunity to sell your vision.

CRISIS MANAGEMENT

WE KNOW HOW TO TURN THE MEDIA FROM PART OF THE PROBLEM INTO PART OF THE SOLUTION.

As former reporters and producers, we believe in finding the opportunity in every situation, and will help your company weather any storm by giving you the communications tools needed to react to, and recover from, any crisis.