Whether it is establishing thought leadership, owning a public conversation, or ensuring you are mentioned alongside the leaders in your space, Headline Media crafts compelling narratives and messages to captivate your target audiences. Our strategic approach ensures that our clients maintain awareness and buzz at every stage of their company lifecycle.
Headline Media’s team sees every company through the eyes of a journalist – we know what makes a good story and the best way to frame it to secure impactful media exposure for our clients.
We use many tactics to keep your story in the news: weekly outreach, data-driven insights, ‘newsjacking’ headlines and more. Like the innovative start-ups and growth-stage companies we represent, our team is quick and nimble. Understanding that our clients’ needs are constantly changing, we adapt our PR strategies to keep our clients on the path to market leadership.
Most tech founders are naturally thought leaders. They push people to change or challenge their thoughts and ideas. They are confident and convincing in their convictions. They provide unique viewpoints that serve to provoke and challenge the status quo.
We create the opportunities for founders to share their opinions and bolster their public profiles. We secure contributed articles in the media, onstage speaker opportunities at conferences and events, and podcast appearances ensuring that your founders and your company stand out from the competition.
If your executive team are pitching to investors, interviewing with journalists, speaking to staff or in public, they need to know how to deliver strategic messages with clarity, charm, and impact. We equip them with the tools, techniques, and secrets to become effective communicators so that every question faced is an opportunity to sell their vision.
As former reporters and producers, we believe in finding the opportunity in every situation, and will help your company weather any storm by giving you the communications tools needed to react to, and recover from, any crisis.
We partner with VCs in numerous ways: handling fund announcements, placing contributed content and securing appearances on podcasts or at conferences, providing ad hoc support or ‘office hours’ to portfolio companies, running value-add sessions for founders and marketers in the portfolio, co-hosting events, and more. For more details about VCs we have worked with, click here.
We offer flexible content packages designed to serve our clients’ marketing goals. From crafting a tailor-made content pipeline for company blogs to authoring white papers, case studies, or newsletters, we help our clients maintain a unique brand identity and voice across all channels. Content support can also include drafting social media posts for companies and their executives or creating scripts for video materials.
For a free PR consultation with the Headline Media team, reach out here.