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Our Current & Recent Clients
Case Studies
SUPPLY CHAIN
Bringg

Providing Data-Backed Insights

Bringg

Providing Data-Backed Insights

CHALLENGE

Bringg aimed to position itself as an essential resource for journalists in the retail and e-commerce delivery ecosystem. With increasing media interest in supply chain disruptions and last-mile delivery, the challenge was to elevate Bringg’s visibility, increase their share of voice against established competitors and address journalists' needs for timely, data-backed insights on industry trends.

STRATEGY 

We shifted Bringg’s messaging to align with current events, including the global supply chain crisis and inflation concerns. We created impactful reports with concrete data that resonated with media narratives. Alongside the data, we crafted compelling thought leadership articles to further solidify this new messaging. By embedding Bringg's data and insights into broader economic and industry stories, the campaign highlighted its relevance and utility in addressing retailers' real-world challenges.

IMPACT 

Our campaign efforts resulted in significant media coverage, with Bringg’s data reports widely cited by journalists, solidifying the company’s authority in the sector. Media coverage positioned Bringg as a critical player in solving last-mile delivery challenges, contributing to enhanced brand reputation and thought leadership. The campaign not only amplified Bringg’s Share of Voice but also established lasting relationships with influential reporters and analysts.


SUPPLY CHAIN
Fabric

Pioneering an Industry

Fabric

Pioneering an Industry

CHALLENGE
Fabric faced the challenge of pioneering micro-fulfillment while educating the market on its transformative potential for the e-commerce and grocery sectors. The company needed to carve out a distinct identity amidst intensifying competition and establish itself as the definitive leader in fulfillment innovation.

STRATEGY

We positioned Fabric as the definitive leader in micro-fulfillment. This involved demonstrating how the company’s vision had matured from a robotic-centric identity to a holistic fulfillment-as-a-service provider. A robust thought leadership campaign was launched to highlight Fabric’s role in shaping the micro-fulfillment category, and we utilized press releases with spotlighted milestone achievements including collaborations with Walmart and Instacart and Fresh-food, to demonstrate growth.

IMPACT

The campaign successfully established Fabric as synonymous with micro-fulfillment, securing extensive coverage in major outlets, including The Financial Times, The Wall Street Journal, and Business Insider, and generating over 330 media mentions in 2021 alone. The campaign contributed to the widespread adoption of the term “micro-fulfillment” across retail and technology sectors, cementing Fabric’s role in defining the category and paving the way for future growth in fulfillment innovation.


RETAIL / ECOMMERCE
Global-e

Showcasing the “Secret Sauce”

Global-e

Showcasing the “Secret Sauce”

CHALLENGE

Global-e plays a crucial role in expanding major brands internationally but itself remains behind the scenes. They needed to raise visibility and credibility while reinforcing their leadership in cross-border commerce—without appearing like a small player.

STRATEGY

We positioned Global-e as an industry thought leader by focusing on macroeconomic trends, proprietary data, and expert insights. Executive commentary on cross-border commerce and global consumer behavior secured coverage in top-tier financial and business media. Strategic partnerships that could be publicly discussed reinforced their role in enabling international expansion. Additionally, we highlighted stock performance and financial growth to strengthen investor confidence.

IMPACT

The campaign significantly boosted brand awareness and media presence, with features in Businesss Insider, The Motley Fool, Seeking Alpha, and Yahoo Finance. As a result, investor sentiment improved, media inquiries increased, and Global-e transitioned from a behind-the-scenes enabler to a recognized leader in global e-commerce.


INSURTECH
YuLife

From Startup to Scale-up

YuLife

From Startup to Scale-up

CHALLENGE

We kicked off our work with YuLife shortly after it had raised its Series A. With backing from top-tier investors, YuLife had already forged a reputation as a promising local player in UK insurtech. Its next challenge was to evolve into a globally recognized category leader, renowned for its partnerships with major insurers, and to create a brand universally associated with harnessing the power of gamification to improve employees’ everyday lives.

APPROACH

Headline Media crafted a phased PR strategy, beginning with targeted coverage in insurance trades and HR-focused outlets, leveraging product news, key partnerships and industry insights. A solid presence in trades funnels to mainstream media publications, and YuLife attracted increasing interest from consumer media through a combination of data reports, innovative insights on tech trends, and newsjacking around topics like the post-Covid return to work. Leveraging YuLife’s Series B and C funding rounds as well its expansion into the US, South Africa and Japan, we positioned it to the market as a robust scale-up with further growth potential.

IMPACT

In less than five years, YuLife transformed from an up-and-coming startup to a ‘soonicorn’, and one of the UK and Europe’s leading tech startups. YuLife’s founding team are now thought leaders in their areas of expertise, while thanks to hundreds of media engagements, interviews and conference appearances, YuLife has become reporters’ go-to source on topics surrounding insurtech, gamification, and employee wellbeing. Top-tier outlets such as Sky News, The Atlantic, and TechCrunch have run in-depth content on YuLife’s offering, going far beyond standard startup coverage.


INSURTECH / CONSUMER
Lemonade

Consumer Brand Launch

Lemonade

Consumer Brand Launch

CHALLENGE

We were tasked with promoting a new, unfamiliar insurance technology company which wanted to disrupt this conservative industry. At the time of launch, Lemonade had not yet received regulatory approval - so we had to build brand for 10 months prior to approval in the State of New York without discussing product details or business model.

APPROACH

We generated a stream of story ideas to tease out the company’s narrative without ever detailing the product. These included funding, team appointments, and partnerships, all while cultivating relationships with key journalists in the mainstream financial/tech and trade press to ensure they would buy into the brand prior to the launch. We leveraged the company’s seed funding round itself – one of the largest of that year – as well as Sequoia Capital’s participation to generate a huge media splash. 

IMPACT

Created buzz around Lemonade brand prior to official launch, then cultivated media interest through launch and beyond. Promoting CEO Daniel Schreiber as a thought-leader in the insurtech industry, we positioned Lemonade as the leading, most innovate, successful insurtech challenger to legacy insurance companies. In the first year of activity, we generated an average 32 top-tier and trade placements per month including articles in key media outlets such as TechCrunch, Financial Times, CNBC, Business Insider, Crain’s New York and much more. 

“Wow! Give that publicist a raise. That is some quality publicity.”  -Insnerds.com 


CYBER
Perception Point

Data-Driven Acquisiton

Perception Point

Data-Driven Acquisiton

CHALLENGE

Perception Point needed a new approach to media coverage that prioritized both volume and quality. Standing out in a crowded cybersecurity market where new, well-funded startups emerge on an almost weekly basis required Perception Point to cut through the noise and equip the media with original insights. The sudden rise of generative AI added a further challenge, with the cybersecurity landscape evolving so rapidly that Perception Point needed to demonstrate the adaptability of its product in keeping up with novel cyberthreats.

APPROACH

We successfully leveraged three key assets to drive engagement with journalists. Proprietary data about cyberattack trends helped provide reporters with quickfire insights into broader themes. Thought leadership content demonstrated company executives’ ability to comment on the significance of wider tech trends for the cybersecurity sector.  And their research team's regular in-depth analysis of cyberattack campaigns was hugely engaging for cybersecurity reporters.

IMPACT

Perception Point’s leadership team developed a reputation among journalists for its ability to offer commentary on topics relevant for top-tier media, leading to coverage in outlets such as CNBC, TechCrunch, and The Sun. The ultimate validation of its push to leverage PR to prove founder-market fit came through its acquisition by Fortinet after an aggressive 2.5-year PR campaign.


INSURTECH / CONSUMER
Empathy

Creating a New Category

Empathy

Creating a New Category

CHALLENGE

We first met Empathy’s founding team while they were still in stealth but we knew then that their story had unique PR potential. Empathy’s app helps people cope with the logistical and emotional burdens they face after the death of a loved one. But the product was so original that it didn’t fit into any one playbook, and we also knew that there would be significant sensitivities in talking about bereavement.

APPROACH

At launch, Empathy’s app was positioned as a consumer offering, but the business soon pivoted to the B2B domain, targeting the life insurance and employee benefits markets. We created a significant buzz from Empathy’s launch and rapid-fire Seed and Series A rounds to pitch feature pieces about the company’s story and mission. Once the company’s business objectives shifted, we focused on thought leadership and commentary on wider trends affecting the world of work. Through Empathy’s annual ‘Cost of Dying’ report (covered in Forbes), we leveraged data to reconnect with mainstream reporters via an accessible story.

IMPACT

Simply put, Empathy created a category. Millions of Americans now have access to a bereavement support platform that simply didn’t exist a few years ago. Bolstering awareness of that platform through strategic media relations has played a significant role in driving Empathy’s success, encompassing growth funding and major partnerships with leading US life insurers and employee benefits providers. Coverage was genetated accross the mainstream media including: Wired, USA Today, AP, Fortune, Fast Co, Washington Post and more.

CYBER / MOBILITY
Argus Cyber Security

Educating a Market to Acquisition

Argus Cyber Security

Educating a Market to Acquisition

CHALLENGE

We began working with Argus at a time that car hacks and the need for automotive cyber security was an unknown, not only amongst the journalist community but the general public at large. Not only that, but Argus were the first to market in the field so we knew that we would have to educate the market and create a new category for automotive cyber security.

APPROACH

We utilized a mix of thought leadership opportunities alongside highlighting white-hat hackers who were starting to investigate automotives as the next breading ground for malicious actors. We found creative ways to give journalists demos of “car hacks” without jeopardizing relationships with potential clients – i.e. by obscuring the car make and model. Allowing journalists to demonstrate to their audience the potential of cyber attacks on vehicles, brought the storytelling to life. 

IMPACT

Thanks in part to the widescale and consistent coverage in mainstream and trade outlets in both video and print, Argus was positioned as the global leader in automotive cybersecurity, contributing to their headline-making acquisition by Tier-1 supplier Continental for approximately $500m.



               

           



MOBILITY
Flytrex

Pivoting from B2C to B2B

Flytrex

Pivoting from B2C to B2B

CHALLENGE

Flytrex switched its focus from consumer-facing products to drone delivery systems for businesses, large and small. We needed to help shift their story towards their new target audience. 

APPROACH

We began by positioning the company CEO as a thought leader in the drone space via a number of insightful OpEds, placed in leading tech publications such as VentureBeat. When the launch of their urban drone delivery service took place in Iceland – the world’s first – we shot for the stars, turning it from a local ecommerce event to an event of global significance, heralding in a new age for on-demand drone delivery.

IMPACT

The Iceland launch was a huge success, appearing in almost every major tech and business publication, including CNBC, Forbes, Bloomberg, Tech Crunch, Mashable, Inc. and The Next Web. This widespread coverage turned Flytrex overnight into a global industry leader, leading them to be featured in a variety of drone-related articles alongside giants such as Amazon and UPS.


SMB
Wix

Securing the Super Bowl Spotlight

Wix

Securing the Super Bowl Spotlight

CHALLENGE

DIY website creator, WIX, spent about $4.5 million on a 30-second ad spot during Super Bowl XLIX. We needed to maximize the value of those 30 seconds and make the impact last much longer than just half-a-minute of airtime. The Super Bowl is one of the biggest marketing stages a company can get, so there was enormous pressure to ensure that company messages resonated in discussions surrounding the ad – before, during and after the advertisement aired.

APPROACH

The Super Bowl took place February 1st, but our goal was to maximize coverage long before the ad was broadcast. It’s a given that all the Super Bowl ads get plenty of media coverage in standard post-game reviews, but individual ads often get lost in all the hype and noise. We utilized strategically released “snippets” of the ad, so that we had consistent news to share with journalists over the pre-Super Bowl months. In that way, we were able to secure consistent, ongoing coverage for the campaign well ahead of kick-off.

IMPACT

Wix’s Super Bowl Campaign achieved over 145 pieces of coverage over a 3-month period. We placed articles in CNN, The New York Times, The Washington Post, Associated Press, Fast Company, Business Insider, Ad Age and Ad Week, among many others. PR was an integral part of WIX’s successful Super Bowl Marketing Strategy, which won the Merkle-RKG’s Digital Bowl Report.

“[WIX CMO Omer] Shai claims Wix's digital marketing, social media, and PR efforts meant 300 million people across the world saw the campaign in some shape or form. He says that is in addition to the 114.5 million people or so that tuned in to watch the game live on NBC in the US.”

Business Insider


INSURTECH / MOBILITY
Voom

Creating Buzz for Company Launch

Voom

Creating Buzz for Company Launch

CHALLENGE

In a crowded tech market, getting off the ground and into the public eye is one of the most challenging steps in a company’s lifecycle and can be make-or-break for its subsequent success. VOOM came to us for expertise on how to launch its groundbreaking platform for on-demand micromobility insurance, and it was our job to make the company stand out amidst steep competition in the legacy sectors of insurance and transportation.

APPROACH

One of VOOM’s unique selling points is the value it offers to both the insurance and mobility industries. Capitalizing on this, we inserted VOOM into key conversations in both industries. Tapping into the trending pain points of e-scooter riders - just one of the many target audiences of VOOM’s platform – proved pivotal in bringing VOOM to journalists’ attention. Beyond guiding VOOM through its launch as a company, we spearheaded its narrative as a leading force behind safer and smarter roads.

IMPACT

 
VOOM’s emergence from stealth and fundraising announcement generated major headlines on the company’s launch day. Top-tier and trade outlets wrote detailed features about VOOM’s potential industry impact, hooking in to various trends in the drone, e-bike, e-scooter, and insurance sectors. The buzz led to features by top tier outlets including AP, Forbes, Venture Beat and Digital Trends, and dozens of relationships developed with leading journalists in outlets from Axios to CNN to TechCrunch.




FINTECH / CONSUMER
MoneyUnder30

Manufacturing News with Surveys

MoneyUnder30

Manufacturing News with Surveys

CHALLENGE

We were tasked with generating top-tier tech media coverage for leading financial website, MoneyUnder30.com, a content-driven website providing free financial advice to Millennials and young adults. Our challenge was to draw attention from leading business and tech sites to bolster Money Under 30 as a thought leader in the fintech sector and drive traffic to the site’s landing page.

APPROACH

We spearheaded an externally-run survey of millennials on hot topics such as financial independence, financial health and optimism. We pitched the survey results to journalists covering finance, marketing, millennials and more. Our outreach positioned Money Under 30 as a top financial thought leader, while generating content that could be used by top-tier tech and financial journalists and boost SEO for the site. 

IMPACT

Money Under 30’s Millennial Financial Independence Report garnered significant media coverage, with features in FOX News, Benzinga, The Motley Fool, and the UK’s Daily Mail. Statistics from the survey were covered by top-tier journalists in written reports, as well as a live AMA on Twitter, and a video panel on Yahoo Finance.


Clients in the news
WINDWARD ON BBC NEWS
WINDWARD ON BBC NEWS
ADDIONICS IN THE FINANCIAL TIMES
ADDIONICS IN THE FINANCIAL TIMES
LEMONADE ON CNBC
LEMONADE ON CNBC
WIX IN Business Insider
WIX IN Business Insider
YULIFE ON SKY NEWS, IAN KING LIVE
YULIFE ON SKY NEWS, IAN KING LIVE
ARGUS IN Techcrunch
ARGUS IN Techcrunch
UVEYE ON CBS NEWS
UVEYE ON CBS NEWS
BEEHERO IN FORBES
BEEHERO IN FORBES
FREIGHTOS IN NEW YORK Times
FREIGHTOS IN NEW YORK Times
TYTO ON CNN
TYTO ON CNN
NEXT INSURANCE IN Entrepreneur
NEXT INSURANCE IN Entrepreneur
CHECKPOINT IN Forbes
CHECKPOINT IN Forbes
AIR ON REUTERS
AIR ON REUTERS
GUARDKNOX ON CNN
GUARDKNOX ON CNN
EMPATHY IN WASHINGTON POST
EMPATHY IN WASHINGTON POST
Freightos IN AXIOS
Freightos IN AXIOS
TYTO ON BLOOMBERG
TYTO ON BLOOMBERG
DECI IN ZDNet
DECI IN ZDNet
ZESTY IN INC
ZESTY IN INC
EMPATHY ON USA TODAY
EMPATHY ON USA TODAY
GLOBAL-E IN FORBES
GLOBAL-E IN FORBES
COGNOA IN THE ECONOMIST
COGNOA IN THE ECONOMIST
WINDWARD IN NEW YORK TIMES
WINDWARD IN NEW YORK TIMES
WINDWARD ON CNN
WINDWARD ON CNN
YULIFE IN THE ATLANTIC
YULIFE IN THE ATLANTIC
SAPIENS IN Forbes
SAPIENS IN Forbes
FLYTREX IN WSJ
FLYTREX IN WSJ
KALTURA IN TECHCRUNCH
KALTURA IN TECHCRUNCH
RAPYD ON BLOOMBERG
RAPYD ON BLOOMBERG
BRINGG IN Fast Company
BRINGG IN Fast Company
RAPYD ON CNBC
RAPYD ON CNBC
LUSHA IN TECHCRUNCH
LUSHA IN TECHCRUNCH
ARGUS IN Wall Street Journal
ARGUS IN Wall Street Journal
WIX ON Bloomberg TV
WIX ON Bloomberg TV
LEMONADE IN WIRED
LEMONADE IN WIRED
WINDWARD IN Financial Times
WINDWARD IN Financial Times
FLYTREX ON BBC News
FLYTREX ON BBC News
CNN: Israel's success in the tech sector
CNN: Israel's success in the tech sector
ADDIONICS IN REUTERS
ADDIONICS IN REUTERS
BLUEWHITE IN techcrunch
BLUEWHITE IN techcrunch
YULIFE IN TECHCRUNCH
YULIFE IN TECHCRUNCH
GUARDZ ON FOX NEWS
GUARDZ ON FOX NEWS
INNOVIZ IN ZDNET
INNOVIZ IN ZDNET
DECI & LOORA IN INC
DECI & LOORA IN INC
PECEPTION POINT IN CNBC
PECEPTION POINT IN CNBC
SPEEDATA IN VENTUREBEAT
SPEEDATA IN VENTUREBEAT
SQream IN TechCrunch
SQream IN TechCrunch
YULIFE IN FastCompany
YULIFE IN FastCompany