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Our Current & Recent Clients
Case Studies
CYBER / AUTOMOTIVE
Argus Cyber Security

Educating a Market to Acquisition

Argus Cyber Security

Educating a Market to Acquisition

CHALLENGE

We began working with Argus at a time that car hacks and the need for automotive cyber security was an unknown, not only amongst the journalist community but the general public at large. Not only that, but Argus were the first to market in the field so we knew that we would have to educate the market and create a new category for automotive cyber security.

APPROACH

We utilized a mix of thought leadership opportunities alongside highlighting white-hat hackers who were starting to investigate automotives as the next breading ground for malicious actors. We found creative ways to give journalists demos of “car hacks” without jeopardizing relationships with potential clients – i.e. by obscuring the car make and model. Allowing journalists to demonstrate to their audience the potential of cyber attacks on vehicles, brought the storytelling to life. 

IMPACT

Thanks in part to the widescale and consistent coverage in mainstream and trade outlets in both video and print, Argus was positioned as the global leader in automotive cybersecurity, contributing to their headline-making acquisition by Tier-1 supplier Continental for approximately $500m.

AD TECH
ClicksMob

From Early Stage to Acquisition

ClicksMob

From Early Stage to Acquisition

Over the course of two years, the company punched way above its weight in terms of media coverage. We secured them a spot as one of Forbes’ Most Promising Companies and as one of Entrepreneur Magazine’s Best Entrepreneurial Companies in America 2015. We positioned CEO Chen Levanon as a champion of women in tech through articles in VentureBeat, Business Insider, and Inc. And we took on the issue of mobile ad fraud in both mainstream and trade media in outlets such as AFP, App Developer Magazine, AdExchanger and eMarketer. The company made a nice exit following our cooperation.

SOCIAL CUSTOMER CARE
Conversocial

Educating the Market

Conversocial

Educating the Market

Our media outreach helped establish the Conversocial brand to the point where journalists began mentioning them in stories related to social customer service even when we didn’t pitch them. Key stories were published in The New York Times,  Techcrunch and CBS as well as many, many more major outlets, including Entrepreneur and Forbes.

MOBILITY
Flytrex

Pivoting from B2C to B2B

Flytrex

Pivoting from B2C to B2B

The Iceland launch was a huge success, appearing in almost every major tech and business publication, including CNBC, Forbes, Bloomberg, Tech Crunch, Mashable, Inc. and The Next Web. This widespread coverage turned Flytrex overnight into a global industry leader, leading them to be featured in a variety of drone-related articles alongside giants such as Amazon and UPS.

DIGITAL HEALTH
Healthy.io

Thought Leadership Campaign

Healthy.io

Thought Leadership Campaign

Headline Media was able to successfully promote Jonathan Adiri as a visionary in the health-tech space by securing interviews in top media outlets such as CNBC  and YAHOO! Finance at the World Economic Forum in Davos. Headline Media helped place two of Adiri’s key thought-leadership pieces in WIRED and VentureBeat. He was also featured on TIME, the BBC, and in The Economist, among other top tier outlets.

GOVERNMENT INNOVATION
Ministry of the Economy

Public Relations as Public Diplomacy

Ministry of the Economy

Public Relations as Public Diplomacy

Our focus on one particular message – Israel’s unparalleled tech ecosystem – helped solidify Israel’s reputation as a gold standard for tech hubs around the world. The explosive growth of requests by media delegations to come to better understand the ecosystem here testifies to the strength of this proposition. The Israeli Ministry of Economy & Industry and its top officials were mentioned in thousands of articles in hundreds of publications across the world, cementing the role of the ministry in Israel’s public-private partnership success story. Just a few of the media hits: CNBC, Forbes, Bloomberg, Reuters, Israel21c, Xinhua, and China Daily.

TECH IPO
Wix

Initial Public Offering on NASDAQ

Wix

Initial Public Offering on NASDAQ

Interest generated in WIX led to a $127 million raise on NASDAQ — investors clearly saw value and market potential in the company. The IPO campaign alone led to 47 original pieces of coverage (not including additional pickups) across TV, radio, and print. These include reports on Bloomberg TV and articles in Reuters, Business Insider, VentureBeat and Fortune.

AUTO TECH
otonomo

“News-Jacking” to Make Data Sexy

otonomo

“News-Jacking” to Make Data Sexy

We offered Ben Volkow, otonomo’s CEO, as an expert commentator during that ongoing news cycle. As a result, otonomo was almost always included whenever journalists wrote pieces about hot automotive data companies as well as pieces about Israel as an emerging automotive tech hub, including articles in Bloomberg, Fortune, and Arstechnica.

SUPER BOWL AD CAMPAIGN
Wix

Securing the Super Bowl Spotlight

Wix

Securing the Super Bowl Spotlight

Wix’s Super Bowl Campaign achieved over 145 pieces of coverage over a 3-month period. We placed articles in CNN, The New York Times, The Washington Post, Associated Press, Fast Company, Business Insider, Ad Age and Ad Week, among many others. PR was an integral part of WIX’s successful Super Bowl Marketing Strategy, which won the Merkle-RKG’s Digital Bowl Report.

“[WIX CMO Omer] Shai claims Wix's digital marketing, social media, and PR efforts meant 300 million people across the world saw the campaign in some shape or form. He says that is in addition to the 114.5 million people or so that tuned in to watch the game live on NBC in the US.”

Business Insider

MARTECH / FINTECH
MoneyUnder30

Manufacturing News with Surveys

MoneyUnder30

Manufacturing News with Surveys

Money Under 30’s Millennial Financial Independence Report garnered significant media coverage, with features in FOX News, Benzinga, The Motley Fool, and the UK’s Daily Mail. Statistics from the survey were covered by top-tier journalists in written reports, as well as a live AMA on Twitter, and a video panel on Yahoo Finance.

INSURTECH
Voom

Creating Buzz for Company Launch

Voom

Creating Buzz for Company Launch

VOOM’s emergence from stealth and fundraising announcement generated major headlines on the company’s launch day. Top-tier and trade outlets wrote detailed features about VOOM’s potential industry impact, hooking in to various trends in the drone, e-bike, e-scooter, and insurance sectors. The buzz led to features by top tier outlets including AP, Forbes, Venture Beat and Digital Trends, and dozens of relationships developed with leading journalists in outlets from Axios to CNN to TechCrunch.

RETAIL TECH
Dynamic Yield

Steady, Targeted Media Outreach

Dynamic Yield

Steady, Targeted Media Outreach

Dynamic Yield made a splash in top-tier, business, and trade outlets through major announcements, dedicated pitching efforts, thought leadership articles, and steady briefings with key journalists and analysts. This buzz positioned Dynamic Yield as the top personalization vendor, contributing to their acquisition by McDonald’s, in the fast-food conglomerate’s largest acquisition in more than two decades and its first of a tech company.

Clients in the news
WINDWARD ON BBC NEWS
WINDWARD ON BBC NEWS
ADDIONICS IN THE FINANCIAL TIMES
ADDIONICS IN THE FINANCIAL TIMES
LEMONADE ON CNBC
LEMONADE ON CNBC
WIX IN Business Insider
WIX IN Business Insider
YULIFE ON SKY NEWS, IAN KING LIVE
YULIFE ON SKY NEWS, IAN KING LIVE
ARGUS IN Techcrunch
ARGUS IN Techcrunch
UVEYE ON CBS NEWS
UVEYE ON CBS NEWS
BEEHERO IN FORBES
BEEHERO IN FORBES
FREIGHTOS IN NEW YORK Times
FREIGHTOS IN NEW YORK Times
TYTO ON CNN
TYTO ON CNN
NEXT INSURANCE IN Entrepreneur
NEXT INSURANCE IN Entrepreneur
CHECKPOINT IN Forbes
CHECKPOINT IN Forbes
AIR ON REUTERS
AIR ON REUTERS
GUARDKNOX ON CNN
GUARDKNOX ON CNN
EMPATHY IN WASHINGTON POST
EMPATHY IN WASHINGTON POST
Freightos IN AXIOS
Freightos IN AXIOS
TYTO ON BLOOMBERG
TYTO ON BLOOMBERG
DECI IN ZDNet
DECI IN ZDNet
ZESTY IN INC
ZESTY IN INC
EMPATHY ON USA TODAY
EMPATHY ON USA TODAY
GLOBAL-E IN FORBES
GLOBAL-E IN FORBES
COGNOA IN THE ECONOMIST
COGNOA IN THE ECONOMIST
WINDWARD IN NEW YORK TIMES
WINDWARD IN NEW YORK TIMES
WINDWARD ON CNN
WINDWARD ON CNN
YULIFE IN THE ATLANTIC
YULIFE IN THE ATLANTIC
SAPIENS IN Forbes
SAPIENS IN Forbes
FLYTREX IN WSJ
FLYTREX IN WSJ
KALTURA IN TECHCRUNCH
KALTURA IN TECHCRUNCH
RAPYD ON BLOOMBERG
RAPYD ON BLOOMBERG
BRINGG IN Fast Company
BRINGG IN Fast Company
RAPYD ON CNBC
RAPYD ON CNBC
LUSHA IN TECHCRUNCH
LUSHA IN TECHCRUNCH
ARGUS IN Wall Street Journal
ARGUS IN Wall Street Journal
WIX ON Bloomberg TV
WIX ON Bloomberg TV
LEMONADE IN WIRED
LEMONADE IN WIRED
WINDWARD IN Financial Times
WINDWARD IN Financial Times
FLYTREX ON BBC News
FLYTREX ON BBC News
CNN: Israel's success in the tech sector
CNN: Israel's success in the tech sector
ADDIONICS IN REUTERS
ADDIONICS IN REUTERS
BLUEWHITE IN techcrunch
BLUEWHITE IN techcrunch
YULIFE IN TECHCRUNCH
YULIFE IN TECHCRUNCH
GUARDZ ON FOX NEWS
GUARDZ ON FOX NEWS
INNOVIZ IN ZDNET
INNOVIZ IN ZDNET
DECI & LOORA IN INC
DECI & LOORA IN INC
PECEPTION POINT IN CNBC
PECEPTION POINT IN CNBC
SPEEDATA IN VENTUREBEAT
SPEEDATA IN VENTUREBEAT
SQream IN TechCrunch
SQream IN TechCrunch
YULIFE IN FastCompany
YULIFE IN FastCompany