Aidoc is a smart radiology company utilizing the most advanced innovations in Deep Learning and Artificial Intelligence.
Alvarion Technologies is a global provider of autonomous Wi-Fi networks designed with self-organizing capabilities, and solutions for Carrier Wi-Fi, Enterprise Connectivity, Smart City, Smart Hospitality, Connected Campuses and Connected Events.
AngelSense is the only GPS & voice-monitoring solution
designed for children with special needs.
Anodot is a business intelligence company that uses machine learning and AI to discover, detect and identify anomolies in real-time business data.
AnyClip is the video content data and monetization pioneer. By leveraging the most advanced Artificial Intelligence (AI) technology to analyze and understand video content and context in real-time, AnyClip maximizes video assets for content owners and their buyers.
Appsflyer is a global leader in mobile attribution and marketing analytics with innovative tools for measurement solutions and growth.
Argus is the global leader in automotive cyber security, working with auto manufacturers, their Tier 1 suppliers, and aftermarket connectivity providers to protect connected and autonomous vehicles from cyber-attacks.
Atidot is an insurtech company empowering the life insurance industry with big data and predictive analytics. Atidot’s cloud-based platform provides legacy life insurers with data-driven insights to inform decision making and develop new business strategies.
Aurora Labs is a leader in proactive software maintenance for connected vehicles, preventing the need for costly software-driven recalls with high speed and vendor-agnostic Over the Air (OTA) updates.
Celeno is the world's leading provider of smart, managed Wi-Fi solutions.
Bizzabo is an award-winning event success platform and the world͛s fastest growing event technology company, providing marketers with a modern suite of tools to create impactful and rewarding professional events.
Founded in 2014, Carbyne, previously Reporty, revolutionizes 911 by enhancing emergency calls by giving citizen callers the power to live stream the incident in real-time and pinpoint the location of an event- down to the room in the building.
Now called Puls, CellSavers connects consumers with expert technicians for rapid-response repairs and on-the-spot support for the devices at the heart of digital life.
Checkmarx is a provider of state-of-the-art application security solutions that are seemlessly integrated into development processes.
Check Point is a leading provider of cyber security solutions to governments and corporate enterprises globally. Its solutions protect customers from cyber-attacks with an industry leading catch rate of malware, ransomware and other types of attacks.
Chrous AI combines AI, NLP and Data Analytics top open up the Black Box of sales calls to improve the skills of sales people and a managers using insights from thousands of hours of customer calls.
Acquired by Snapchat, Cimagine is the leader in commercial Augmented Reality (AR), enabling top enterprises to harness the power of AR for accelerating business. Cimagine currently helps brands, retailers and manufacturers to sell more, faster - by enabling their users to visualize products in their own space at the touch of a button, in life-like 3D.
Prior to acquisition by Webpals in February 2017, ClicksMob took the model of performance marketing and made it relevant to mobile. ClicksMob was named one of America’s Most Promising Companies for 2015 by Forbes.
Colu develops digital wallets and payments for local economies, to help support communities.
Conversocial is a leading customer engagement platform enabling global brands such as Hyatt, Tesco, Alaska Airlines, and more to engage customers across various social channels to support in-the-moment resolution, at scale.
Cortica is the creator of AI-driven image and video recognition, leading the way in human-level understanding of digital visual information based on breakthrough research of the human brain.
Common Sense Robotics is pioneering a new approach to moving goods from retailer to consumer by building a sustainable and effective model for on-demand delivery for retailers.
Through tailored, flexible business and commercial models, digital merchant onboarding, custom partner reporting and a wide range of other value-added business tools, with Credorax for eCommerce, partners can serve their merchants faster and better.
Cylus is a pioneer in protecting railway and metro systems from a growing number of cyber-threats.
Docady is a free service smart document storage and management application that organizes and categorizes all of your personal documents.
door2door is a global provider of dynamic mobility solutions for public transportation. The company provides cities and mass transport companies with an on-demand mobility platform which enables micro transit rideshares shuttle systems that can easily be integrated into any existing mass transport network.
Duality leverages advanced analytics and AI for data while encrypted to generate insights without ever exposing unprotected data.
Dynamic Yield’s AI-based personalization technology helps marketers increase revenue and brand loyalty by automatically personalizing each customer interaction in real-time via optimization, customer segmentation, and tailored recommendations.
Edgybees developed the world’s first dedicated augmented reality technology for high speed moving platforms for mobility and Automotive 2.0.
Elbit Systems is an international high technology company engaged in a wide range of defense, homeland security and commercial programs throughout the world.
Empow is a cyber-security company that provides a platform of tools for protecting against ransomware, data-leaks and more.
ensilo is an endpoint security agent that stops malware pre- and post-infection in real-time.
Fifth Dimension was founded in 2014 by top law enforcement, security and intelligence veterans. The company provides clients with a cutting-edge insights and investigation platform that fuses and analyzes structured and unstructured data, harnessing AI, deep learning and machine learning to connect the dots and produce actionable intelligence to help solve complex investigations, identify suspicious patterns, detect and thwart threats and crack unsolved cases.
Flytrex is the drone technology company powering on-demand drone delivery. Having launched the world’s first fully operational autonomous drone delivery system in Reykjavik, Iceland, Flytrex is ushering in a new age in logistics in which autonomous drone delivery is the standard rather than the exception.
Freightos® is the world’s online marketplace for international shipping, powering over $1 billion in global trade every year.
Gloat (formerly Workey) is the next-gen AI platform and iOS application for career development and talent acquisition.
"#HASHOFF is the pioneer of micro-influencer marketing for brands of all sizes and across all industries. The company’s proprietary algorithms combine keywords, geography, interest and past campaign performance to identify and activate the best micro-influencers for each brand in any given moment.
Healthy.io allows clinical urinalysis at home turning your smartphone camera into a medical device.
HERE Mobility was formed under the HERE parent company with the mission to innovate and deploy solutions for evolving on-demand industries. The young company was recently established to address the growing supply and demand for today’s location-centric mobility challenges, for industries such as ride-hailing, food and goods delivery, navigational mapping, location services and autonomous vehicles.
HiBob's unique HR management platform was created to revolutionize HR systems and drive employee engagement. HiBob's platform, bob, combines a range of valuable functions into one centralized and easy-to-use platform, aiming to help businesses reach their full potential.
IATI is Israel’s umbrella organization of the high-tech industry, with members from all aspectst of the ecosystem including VCs, Israeli R&D Centers of Multinational Companies, Start-Ups, Incubators & Accelerators, Tech Transfer Organizations, Academic Institutions, Innovation Centers, Municipalities, Stock Exchanges, and more.
Israel Brain Technologies (IBT) is a non-profit organization whose mission is to accelerate the commercialization of Israel’s brain-related innovation and establish Israel as a leading international brain technology hub.
ICON is a non-profit organization with the mission of creating a community in Silicon Valley for those who are passionate about Israeli Tech and innovation and harnessing the strength of this community to help Israeli startups.
iguazio is pioneering a fresh approach to the data challenges faced by today’s enterprises. The iguazio Unified Data Platform has fundamentally redesigned the entire data stack to support real-time analytics and event driven applications at scale.
IronSource build technologies for video advertising to help increase engagement, analytics and discovery of products and services.
The Israel Innovation Authority, formerly known as the Office of the Chief Scientist, is responsible for Israel’s innovation policy. The Authority is an independent and impartial public entity that operates for the benefit of the Israeli innovation ecosystem and Israeli economy as a whole.
JVP is one of the world’s top 10 consistently performing VC’s– with over $1.2 billion under management and dozens of headline-making exits (including over 10 IPO’s on NASDAQ).
Kryon Systems’ intelligent Robotic Processing Automation (RPA) solutions provide a “digital workforce” of software robots to remove the distraction of tedious, process-oriented tasks so companies can re-focus on creating innovative products and services.
Lemonade is an insurtech company for homeowners and renters powered by A.I. and behavioral economics.
Lending Express is the only AI-powered marketplace for business loans, using proprietary technology to match businesses with the most relevant lenders – with a simple funding solution at no cost.
Lightricks is a Jerusalem-based developer of creative mobile productivity apps for smartphones.
Maccabi Tel Aviv Basketball Club has won 6 European Championships, 51 Israeli Championships, 44 Israeli Cups, and 7 League Cups making it one of the most successful basketball teams in Israel and also in Europe.
Maniv Mobility is Israel's first venture capital fund dedicated exclusively to the new mobility future investing primarily in early-stage Israeli startups in automotive connectivity and data and autonomous vehicle technologies.
Matomy Media Group Ltd is a global media company with smarter technology and a personalized approach to advertising.
Microsoft is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.
Israel's Ministry of Economy is a leading economic entity within the national government that encourages economic growth, develops human capital and promotes international trade and commerce.
MizMaa is the combination of two Hebrew words: Mizrach and Maarav - which means East and West. MizMaa is working with the deep technology innovators emerging from Israel’s high tech sector, providing long term investment capital, and years of investment, marketing, finance, and systems expertise.
Mobfox is a world leading, data-driven, mobile supply side platform and exchange, providing app developers and publishers the most advanced tools to manage their media smarter.
mPrest is a global provider of mission-critical monitoring, control and big data analytics software. Leveraging the power of the Industrial IoT, mPrest's integrative "system of systems" is a proven catalyst for digital business transformation.
MyHeritage is an online geneaology platform with web, mobile and software products and services developed for anyone wishing to learn more about their ancestry.
Neura uses AI to derive context from big data sets from IOT devices and products like wearables.
Nexar reduces vehicle collisions worldwide by utilizing cameras and sensors on smartphones and vehicles to create a V2V network while providing drivers with advanced safety features.
Next Insurance is bringing tailored insurance policies to small businesses, using machine learning and big data. This personalized approach to insurance aims to provide customers with insurance that is better suited to their needs, transparent, and digitally accessible.
Noble Energy is an independent oil and natural gas exploration and production company with a diversified high-quality portfolio of both U.S. unconventional and global offshore conventional assets spanning three continents.
Nutrino is a leading provider of nutrition-related data services, analytics, and technologies. The company is building the world’s largest and most adaptable nutrition insights platform.
One Hour Translation is the world's largest online translation agency, offering professional translation services to thousands of business customers worldwide, 24/7/365.
Optibus is the leading provider of real-time operations and planning for city-wide mass transportation. Using the Optibus platform, any city/operator can plan, control and operate every vehicle and driver in the city in real-time, to deliver a better transportation for everyone.
Optimal Plus is the leader in lifecycle analytics for the electronics industry and its entire supply chain with applications in semiconductor, consumer electronics and automotive.
otonomo is the world’s first connected car ecosystem’s Vehicle Data Marketplace platform for the safe and simple access, acquisition, and integration of vehicle data.
Personetics Technologies offers a predictive interaction solution for financial institutions to deliver personalized customer experiences.
Phantom Auto offers a teleoperation-as-a-service safety solution for all autonomous vehicles (AVs) that includes an API for real time assistance and guidance, an in-vehicle low latency communication device, and a remote operator service.
Pluristem Therapeutics is a clinical-stage company developing placental cell therapy products to treat a wide variety of medical indications, such as Critical Limb Ischemia and Acute Radiation Syndrome.
Pontis provides digital customer engagement solutions for revolutionizing how businesses engage with their customers.
Powermat provides a portal to locate nearby charging locations for today's endless users of digital communication devices.
prooV is the first Pilot-as-a-Service platform that brings together global enterprises and independent software vendors to discover, connect and execute Proof of Concepts (PoCs) through remote and secure testing environments.
QualiTest is the world’s second largest pure play software testing and quality assurance specialist. QualiTest designs and delivers solutions that leverage deep industry-specific understanding with cutting-edge, testing technology.
Rounds is a video-enabled real-time social network with collaborative browsing, chat, multi-player gaming and built-in social recommendation features that was acquired by Kik Messenger, for a reported $60-$80 million in 2017.
Seebo is changing thye way IOT products are developed, produced and taken to market with their IOT creation platform.
ShipHawk is an American company making eponymous transportation management systems which manages and automates supply chains.
Showbox enables the creation of stunning, professional grade videos using their robust video creation platform and API.
SimilarWeb is a digital market intelligence platform providing website traffic details, statistics and analytics.
SimpleOrder is the first online platform for restaurant purchasing and inventory management that manages restaurant inventory down to the specific ingredient.
Skyline AI is a transformational real estate investment technology using proprietary machine learning to augment the performance of institutional-grade commercial real estate investments.
Slidely is an image-based social network and cloud-based video creation services for slideshows, photos, video clips and music.
Smart Edge was started two years ago with a goal of making MEC, a cutting edge standard in mobile communications, a reality.
The MEC Controller and MEC Appliance by Smart Edge are an all-in-one hardware and software solution to decentralize the network and the cloud, enabling computation at the edge of the network.
SolarEdge is a global leader in smart energy technology. By leveraging world-class engineering capabilities and with a relentless focus on innovation, SolarEdge creates smart energy solutions that power our lives and drive future progress
SOSA is the global network of tech innovation hubs, bridging major international corporations and investors with the innovative startups that will drive their future success.
Splacer is a marketplace where people can list, discover and book unique spaces.
Splitit is a global payment solution enabling customers to pay for purchases by splitting the cost into interest-free monthly payments using an existing credit or debit card.
Splitty is a unique travel platform whose first product utilizes patent-pending technology to provide customers with better hotels for less than the competition, including rooms that are sold out on other sites.
Tactile Mobility provides smart and autonomous vehicles with the missing tactile sensing and data that makes vehicles smarter, roads better, and mobility-ecosystems enhanced.
Taranis is a precision agriculture intelligence platform that will help you monitor your fields, make informed decisions and then act on them. The Taranis platform is a revolutionary tool that will change the way of managing agricultural activities by analyzing farm “big data”.
Tonara is a software company which has developed a new method for making learning music a fun game with rewards and other digital incentives.
Trumid Holdings, LLC, is a financial technology company bringing efficiency to credit trading through data, technology and beautifully simple products.
TVibes is a mobile applicatio for storing and sharing videos on its cloud-based platform with friends, with an option to stream video feeds live.
Founded by two ex-Googlers, Twiggle uses the most advanced technologies in machine learning, artificial intelligence, and natural language processing to power next generation e-commerce experiences.
Tyto Care is a telehealth company enabling a comprehensive exam and telehealth visit from anywhere, at any time. Tyto Care’s handheld consumer medical kit enables anyone to capture exam data and share it with a physician, replicating an in-person doctor’s visit.
Valens Automotive, a division of Valens, was established in 2014 with the singular goal of delivering the world’s most advanced audio/visual chipset technology to the automotive world. Valens’ patented HDBaseT technology reduces wiring without compromising on quality - enabling car manufacturers to innovate without infrastructure limitations.
VAYA Vision is a leading raw data fusion and perception system providing the most reliable environmental model for autonomous vehicles.
Via is re-engineering public transit—from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network.
Viola is Israel’s leading technology-focused investment group with over $2.8 billion assets under management. They enable Israeli entrepreneurs to build transformational technology companies.
Visually is a providing products and solutions for today's needs in content creation to help people and businesses build their content.
Vonetize develops premium content services and technology platforms for Smart TV's, offering a wide variety of digital content.
WalkMe is a digital platform providing solutions for software guidance platform, helping to guide new users through the navigation process of complex programs.
Webpals Group is the world’s fastest growing performance marketing company, specializing in driving high value users to online and mobile businesses.
Wibbitz is an automated video creation platform for storytellers to create premium videos from text content in seconds.
Windward is a maritime data and analytics company bringing unprecedented visibility to the maritime domain.
Wix is a cloud-based web development platform for easily creating HTML5 websites and mobile sites with their intuitive online drag-and-drop tools.
With 189 member countries, staff from more 170 countries, and offices in over 130 locations, the World Bank Group is a unique global partnership: five institutions working for sustainable solutions that reduce poverty and build shared prosperity in developing countries.
Cybersecurity companies are often jealously protective about their solutions, and Argus was reluctant to divulge details about their product or offer demos to journalists. Once they did become more open to exposing the product, we still had to be cautious about talking about specific car companies with vulnerabilities to cyber-attacks, as that might jeopardize Argus’ relationship with potential clients.
Automotive cybersecurity started making headlines in 2014. We utilized such news stories as news hooks to establish Argus as a leader in the space with valuable insights. As Argus opened up more and more to media coverage, we found creative ways to give journalists demos of “car hacks” without jeopardizing relationships with potential clients – i.e. by obscuring the car make and model. While competitors positioned themselves as solution providers for specific problems, we messaged Argus’ multi-layered suite of products to make them seem more comprehensive and formidable.
We began working with ClicksMob when they were a small mobile performance marketing company looking for publicity in an inhospitable media environment (Adtech had by that time lost much of its luster with journalists). To make matters worse, the company’s story was difficult to tell due to the highly technical nature of Adtech. We needed to look for a different angle.
The company did have a great story. With a dynamic female CEO leading a 70% female workforce, they were trailblazers in a male-dominated field. We positioned the CEO as a game-changing tech leader, promoting features on her in the media as a pioneering female CEO. In addition, we submitted the company for several media awards to position them as a thriving, innovative and profitable business. We also tackled sensitive topics in the industry such as “Mobile Ad Fraud” to generate more coverage, positioning ClicksMob as the good guys in the industry.
Over the course of two years, the company punched way above its weight in terms of media coverage. We secured them a spot as one of Forbes’ Most Promising Companies and as one of Entrepreneur Magazine’s Best Entrepreneurial Companies in America 2015. We positioned CEO Chen Levanon as a champion of women in tech through articles in VentureBeat, Business Insider, and Inc. And we took on the issue of mobile ad fraud in both mainstream and trade media in outlets such as AFP, App Developer Magazine, AdExchanger and eMarketer. The company made a nice exit following our cooperation.
Conversocial, a leading customer engagement platform for today’s always-on mobile, social customer, was relatively early-to-market with their service. Not only did we need to raise awareness for the company, but we had to create awareness in general about why it is so much more effective for brands to be using social media for customer service rather than call centers alone.
We took a two-pronged approach to push Conversocial as well as the value of social customer service. First, we reacted to big time customer service “fails” making headlines by pitching journalists “second day stories” about the power of social customer service with illustrations of how Conversocial clearly helps brands maintain their reputations in times of crises. We also targeted journalists who write about specific industries – i.e. the airline and retail industries – which get customer complaints on a regular basis with case studies about how social customer care works.
Our media outreach helped establish the Conversocial brand to the point where journalists began mentioning them in stories related to social customer service even when we didn’t pitch them. Key stories were published in The New York Times, Techcrunch and CBS as well as many, many more major outlets, including Entrepreneur and Forbes.
Flytrex was switching its focus from consumer facing to selling drone delivery systems to businesses, large and small. We needed to help them tell their new story and to message their long-term vision. We also wanted to differentiate Flytrex from many of the other drone companies cropping up in Israel and abroad.
We began by positioning the company CEO as a thought leader in the drone space via a number of insightful OpEds, placed in leading tech publications such as VentureBeat. When the launch of their urban drone delivery service took place in Iceland – the world’s first – we shot for the stars, turning it from a local ecommerce event to one of global significance, heralding in a new age for on-demand drone delivery.
The Iceland launch was a huge success, appearing in almost every major tech and business publication, including CNBC, Forbes, Bloomberg, Tech Crunch, Mashable, Inc. and The Next Web. This widespread coverage turned Flytrex overnight into a global industry leader, leading them to be featured in a variety of drone-related articles alongside giants such as Amazon and UPS.
Healthy.io was still undergoing FDA approval for its flagship product, so we couldn’t discuss the product itself. Headline Media had to find a way to promote the company and its vision in the global media without actually talking about its solution.
We promoted the company by boosting its dynamic CEO, Jonathan Adiri, as a digital healthcare pioneer and visionary without directly discussing the product. Our efforts included securing high-profile TV interviews and publishing thought-leadership OpEds for Adiri to discuss wider industry issues such as slashing healthcare expenditures through digitization, the FDA’s role in moving the digital health industry forward, how China leapfrogged the U.S. with advanced healthcare, and how existing tech can be harnessed to propel the healthcare system into the 21st century.
Headline Media was able to successfully promote Jonathan Adiri as a visionary in the health-tech space by securing interviews in top media outlets such as CNBC and YAHOO! Finance at the World Economic Forum in Davos. Headline Media helped place two of Adiri’s key thought-leadership pieces in WIRED and VentureBeat. He was also featured on TIME, the BBC, and in The Economist, among other top tier outlets.
With so much noise topping the daily news cycle, it’s difficult for government ministries to let the public know about their accomplishments. Because Israel’s Ministry of the Economy & Industry has its hands in such a wide array of fields including managing the economy and spearheading technological innovation, it’s a challenge to choose one unified message to present to the media.
We pursued a strategy emphasizing technological innovation (Startup Nation), playing into global trends and making the ministry more relevant for media opportunities. We accomplished this through a strategy of targeted press releases, thought-leadership pieces written by ministry officials, industry/ecosystem tours for Israel-based journalists to showcase Israel as a tech hub with a vibrant economy, and press briefings with government officials alongside startup tours for visiting media delegations.
Our focus on one particular message – Israel’s unparalleled tech ecosystem – helped solidify Israel’s reputation as a gold standard for tech hubs around the world. The explosive growth of requests by media delegations to come to better understand the ecosystem here testifies to the strength of this proposition. The Israeli Ministry of Economy & Industry and its top officials were mentioned in thousands of articles in hundreds of publications across the world, cementing the role of the ministry in Israel’s public-private partnership success story. Just a few of the media hits: CNBC, Forbes, Bloomberg, Reuters, Israel21c, Xinhua, and China Daily.
Do-it-yourself website creator WIX was a well-known startup in the Israeli ecosystem, but at the time of its IPO on NASDAQ, it was less recognized in the international community. Ahead of its public offering, we needed to forge a messaging and communications strategy that would specifically resonate with potential investors, convincing them that WIX was a worthy NASDAQ stock. This meant altering company messaging from client- or user-based (why businesses should use WIX products) to investor-based, and making sure our new messaging had buy-in with all company executives.
Headline Media shifted messaging from user-centric (WIX’s toolbox and what it offers small business owners) to investor-focused, zeroing in particularly on future growth potential – in particular that WIX was reaching only 1% of its market potential. We also carried out intensive media training for all media-facing company executives to ensure that everyone was on the same page.
Interest generated in WIX led to a $127 million raise on NASDAQ — investors clearly saw value and market potential in the company. The IPO campaign alone led to 47 original pieces of coverage (not including additional pickups) across TV, radio, and print. These include reports on Bloomberg TV and articles in Reuters, Business Insider, VentureBeat and Fortune.
Automotive data was often perceived by journalists as tedious and too complicated for their readers. Framing data created by cars for writers in a way that is interesting and sexy was indeed a challenge.
The $15 billion acquisition of Israeli automotive/computer vision company Mobileye by Intel made headlines internationally and gave us the opportunity to “News-Jack” related stories. Mobileye is about making sense of visual data to keep drivers safe, and we were able to use these stories to illustrate just how crucial data is to auto manufacturers and the future of autonomous driving, featuring otonomo as a leading voice in the automotive-data sector.
We offered Ben Volkow, otonomo’s CEO, as an expert commentator during that ongoing news cycle. As a result, otonomo was almost always included whenever journalists wrote pieces about hot automotive data companies as well as pieces about Israel as an emerging automotive tech hub, including articles in Bloomberg, Fortune, and Arstechnica.
Do-it-yourself website creator WIX spent about $4.5 million on a 30-second ad spot during Super Bowl XLIX. We needed to maximize the value of those 30 seconds and make the impact last much longer than just half-a-minute of airtime. The Super Bowl is one of the biggest marketing stages a company can get, so there was enormous pressure to ensure that company messages resonated in discussions surrounding the ad – before, during and after the advertisement aired.
The Super Bowl took place February 1st, but our goal was to maximize coverage long before the ad was broadcast. It’s a given that all the Super Bowl ads get plenty of media coverage in standard post-game reviews, but individual ads often get lost in all the hype and noise. We utilized strategically released “snippets” of the ad, so that we had consistent news to share with journalists over the pre-Super Bowl months. In that way, we were able to secure consistent, ongoing coverage for the campaign well ahead of kick-off.
Wix’s Super Bowl Campaign achieved over 145 pieces of coverage over a 3-month period. We placed articles in CNN, The New York Times, The Washington Post, Associated Press, Fast Company, Business Insider, Ad Age and Ad Week, among many others. PR was an integral part of WIX’s successful Super Bowl Marketing Strategy, which won the Merkle-RKG’s Digital Bowl Report.
“[WIX CMO Omer] Shai claims Wix's digital marketing, social media, and PR efforts meant 300 million people across the world saw the campaign in some shape or form. He says that is in addition to the 114.5 million people or so that tuned in to watch the game live on NBC in the US.”