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Our Current & Recent Clients
Case Studies
CYBER / AUTOMOTIVE
Argus Cyber Security

Educating a Market to Acquisition

Argus Cyber Security

Educating a Market to Acquisition


CHALLENGE

We began working with Argus at a time that car hacks and the need for automotive cyber security was an unknown, not only amongst the journalist community but the general public at large. Not only that, but Argus were the first to market in the field so we knew that we would have to educate the market and create a new category for automotive cyber security.

APPROACH

We utilized a mix of thought leadership opportunities alongside highlighting white-hat hackers who were starting to investigate automotives as the next breading ground for malicious actors. We found creative ways to give journalists demos of “car hacks” without jeopardizing relationships with potential clients – i.e. by obscuring the car make and model. Allowing journalists to demonstrate to their audience the potential of cyber attacks on vehicles, brought the storytelling to life. 

IMPACT

Thanks in part to the widescale and consistent coverage in mainstream and trade outlets in both video and print, Argus was positioned as the global leader in automotive cybersecurity, contributing to their headline-making acquisition by Tier-1 supplier Continental for approximately $500m.


AD TECH
ClicksMob

From Early Stage to Acquisition

ClicksMob

From Early Stage to Acquisition

Over the course of two years, the company punched way above its weight in terms of media coverage. We secured them a spot as one of Forbes’ Most Promising Companies and as one of Entrepreneur Magazine’s Best Entrepreneurial Companies in America 2015. We positioned CEO Chen Levanon as a champion of women in tech through articles in VentureBeat, Business Insider, and Inc. And we took on the issue of mobile ad fraud in both mainstream and trade media in outlets such as AFP, App Developer Magazine, AdExchanger and eMarketer. The company made a nice exit following our cooperation.

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MOBILITY
Flytrex

Pivoting from B2C to B2B

Flytrex

Pivoting from B2C to B2B

The Iceland launch was a huge success, appearing in almost every major tech and business publication, including CNBC, Forbes, Bloomberg, Tech Crunch, Mashable, Inc. and The Next Web. This widespread coverage turned Flytrex overnight into a global industry leader, leading them to be featured in a variety of drone-related articles alongside giants such as Amazon and UPS.

TECH IPO
Wix

Initial Public Offering on NASDAQ

Wix

Initial Public Offering on NASDAQ

Interest generated in WIX led to a $127 million raise on NASDAQ — investors clearly saw value and market potential in the company. The IPO campaign alone led to 47 original pieces of coverage (not including additional pickups) across TV, radio, and print. These include reports on Bloomberg TV and articles in Reuters, Business Insider, VentureBeat and Fortune.

AUTO TECH
otonomo

“News-Jacking” to Make Data Sexy

otonomo

“News-Jacking” to Make Data Sexy

We offered Ben Volkow, otonomo’s CEO, as an expert commentator during that ongoing news cycle. As a result, otonomo was almost always included whenever journalists wrote pieces about hot automotive data companies as well as pieces about Israel as an emerging automotive tech hub, including articles in Bloomberg, Fortune, and Arstechnica.

SUPER BOWL AD CAMPAIGN
Wix

Securing the Super Bowl Spotlight

Wix

Securing the Super Bowl Spotlight

Wix’s Super Bowl Campaign achieved over 145 pieces of coverage over a 3-month period. We placed articles in CNN, The New York Times, The Washington Post, Associated Press, Fast Company, Business Insider, Ad Age and Ad Week, among many others. PR was an integral part of WIX’s successful Super Bowl Marketing Strategy, which won the Merkle-RKG’s Digital Bowl Report.

“[WIX CMO Omer] Shai claims Wix's digital marketing, social media, and PR efforts meant 300 million people across the world saw the campaign in some shape or form. He says that is in addition to the 114.5 million people or so that tuned in to watch the game live on NBC in the US.”

Business Insider

MARTECH / FINTECH
MoneyUnder30

Manufacturing News with Surveys

MoneyUnder30

Manufacturing News with Surveys

Money Under 30’s Millennial Financial Independence Report garnered significant media coverage, with features in FOX News, Benzinga, The Motley Fool, and the UK’s Daily Mail. Statistics from the survey were covered by top-tier journalists in written reports, as well as a live AMA on Twitter, and a video panel on Yahoo Finance.

INSURTECH
Voom

Creating Buzz for Company Launch

Voom

Creating Buzz for Company Launch

VOOM’s emergence from stealth and fundraising announcement generated major headlines on the company’s launch day. Top-tier and trade outlets wrote detailed features about VOOM’s potential industry impact, hooking in to various trends in the drone, e-bike, e-scooter, and insurance sectors. The buzz led to features by top tier outlets including AP, Forbes, Venture Beat and Digital Trends, and dozens of relationships developed with leading journalists in outlets from Axios to CNN to TechCrunch.

SUPPLY CHAIN
Bringg

Providing Data-Backed Insights

Bringg

Providing Data-Backed Insights

CHALLENGE

Bringg aimed to position itself as an essential resource for journalists in the retail and e-commerce delivery ecosystem. With increasing media interest in supply chain disruptions and last-mile delivery, the challenge was to elevate Bringg’s visibility, increase their share of voice against established competitors and address journalists' needs for timely, data-backed insights on industry trends.

STRATEGY 

We shifted Bringg’s messaging to align with current events, including the global supply chain crisis and inflation concerns. We created impactful reports with concrete data that resonated with media narratives. Alongside the data, we crafted compelling thought leadership articles to further solidify this new messaging. By embedding Bringg's data and insights into broader economic and industry stories, the campaign highlighted its relevance and utility in addressing retailers' real-world challenges.

IMPACT 

Our campaign efforts resulted in significant media coverage, with Bringg’s data reports widely cited by journalists, solidifying the company’s authority in the sector. Media coverage positioned Bringg as a critical player in solving last-mile delivery challenges, contributing to enhanced brand reputation and thought leadership. The campaign not only amplified Bringg’s Share of Voice but also established lasting relationships with influential reporters and analysts.


SUPPLY CHAIN
Fabric

Creating a New Category

Fabric

Creating a New Category

CHALLENGE
Fabric faced the challenge of pioneering micro-fulfillment while educating the market on its transformative potential for the e-commerce and grocery sectors. The company needed to carve out a distinct identity amidst intensifying competition and establish itself as the definitive leader in fulfillment innovation.

STRATEGY

We positioned Fabric as the definitive leader in micro-fulfillment. This involved demonstrating how the company’s vision had matured from a robotic-centric identity to a holistic fulfillment-as-a-service provider. A robust thought leadership campaign was launched to highlight Fabric’s role in shaping the micro-fulfillment category, and we utilized press releases with spotlighted milestone achievements including collaborations with Walmart and Instacart and Fresh-food, to demonstrate growth.

IMPACT

The campaign successfully established Fabric as synonymous with micro-fulfillment, securing extensive coverage in major outlets, including The Financial Times, The Wall Street Journal, and Business Insider, and generating over 330 media mentions in 2021 alone. The campaign contributed to the widespread adoption of the term “micro-fulfillment” across retail and technology sectors, cementing Fabric’s role in defining the category and paving the way for future growth in fulfillment innovation.


RETAIL / ECOMMERCE
Global-e

Showcasing the “Secret Sauce”

Global-e

Showcasing the “Secret Sauce”

CHALLENGE

Global-e plays a crucial role in expanding major brands internationally but itself remains behind the scenes. They needed to raise visibility and credibility while reinforcing their leadership in cross-border commerce—without appearing like a small player.

STRATEGY

We positioned Global-e as an industry thought leader by focusing on macroeconomic trends, proprietary data, and expert insights. Executive commentary on cross-border commerce and global consumer behavior secured coverage in top-tier financial and business media. Strategic partnerships that could be publicly discussed reinforced their role in enabling international expansion. Additionally, we highlighted stock performance and financial growth to strengthen investor confidence.

IMPACT

The campaign significantly boosted brand awareness and media presence, with features in Businesss Insider, The Motley Fool, Seeking Alpha, and Yahoo Finance. As a result, investor sentiment improved, media inquiries increased, and Global-e transitioned from a behind-the-scenes enabler to a recognized leader in global e-commerce.


Clients in the news
WINDWARD ON BBC NEWS
WINDWARD ON BBC NEWS
ADDIONICS IN THE FINANCIAL TIMES
ADDIONICS IN THE FINANCIAL TIMES
LEMONADE ON CNBC
LEMONADE ON CNBC
WIX IN Business Insider
WIX IN Business Insider
YULIFE ON SKY NEWS, IAN KING LIVE
YULIFE ON SKY NEWS, IAN KING LIVE
ARGUS IN Techcrunch
ARGUS IN Techcrunch
UVEYE ON CBS NEWS
UVEYE ON CBS NEWS
BEEHERO IN FORBES
BEEHERO IN FORBES
FREIGHTOS IN NEW YORK Times
FREIGHTOS IN NEW YORK Times
TYTO ON CNN
TYTO ON CNN
NEXT INSURANCE IN Entrepreneur
NEXT INSURANCE IN Entrepreneur
CHECKPOINT IN Forbes
CHECKPOINT IN Forbes
AIR ON REUTERS
AIR ON REUTERS
GUARDKNOX ON CNN
GUARDKNOX ON CNN
EMPATHY IN WASHINGTON POST
EMPATHY IN WASHINGTON POST
Freightos IN AXIOS
Freightos IN AXIOS
TYTO ON BLOOMBERG
TYTO ON BLOOMBERG
DECI IN ZDNet
DECI IN ZDNet
ZESTY IN INC
ZESTY IN INC
EMPATHY ON USA TODAY
EMPATHY ON USA TODAY
GLOBAL-E IN FORBES
GLOBAL-E IN FORBES
COGNOA IN THE ECONOMIST
COGNOA IN THE ECONOMIST
WINDWARD IN NEW YORK TIMES
WINDWARD IN NEW YORK TIMES
WINDWARD ON CNN
WINDWARD ON CNN
YULIFE IN THE ATLANTIC
YULIFE IN THE ATLANTIC
SAPIENS IN Forbes
SAPIENS IN Forbes
FLYTREX IN WSJ
FLYTREX IN WSJ
KALTURA IN TECHCRUNCH
KALTURA IN TECHCRUNCH
RAPYD ON BLOOMBERG
RAPYD ON BLOOMBERG
BRINGG IN Fast Company
BRINGG IN Fast Company
RAPYD ON CNBC
RAPYD ON CNBC
LUSHA IN TECHCRUNCH
LUSHA IN TECHCRUNCH
ARGUS IN Wall Street Journal
ARGUS IN Wall Street Journal
WIX ON Bloomberg TV
WIX ON Bloomberg TV
LEMONADE IN WIRED
LEMONADE IN WIRED
WINDWARD IN Financial Times
WINDWARD IN Financial Times
FLYTREX ON BBC News
FLYTREX ON BBC News
CNN: Israel's success in the tech sector
CNN: Israel's success in the tech sector
ADDIONICS IN REUTERS
ADDIONICS IN REUTERS
BLUEWHITE IN techcrunch
BLUEWHITE IN techcrunch
YULIFE IN TECHCRUNCH
YULIFE IN TECHCRUNCH
GUARDZ ON FOX NEWS
GUARDZ ON FOX NEWS
INNOVIZ IN ZDNET
INNOVIZ IN ZDNET
DECI & LOORA IN INC
DECI & LOORA IN INC
PECEPTION POINT IN CNBC
PECEPTION POINT IN CNBC
SPEEDATA IN VENTUREBEAT
SPEEDATA IN VENTUREBEAT
SQream IN TechCrunch
SQream IN TechCrunch
YULIFE IN FastCompany
YULIFE IN FastCompany