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Letting the World Know About Your Innovation Ecosystem

July 29, 2019 by Headline Media

Ms./Mr. Mayor, Governor, President, Prime Minister… You’ve built an amazing tech ecosystem. 

You’ve made all the right moves: you’ve built it around a world-class research institution. You’ve attracted leading multinationals to build local R&D centers to nurture management talent and spinoff startups. You’ve created public-private partnerships to help fund exciting, seed-stage initiatives, mitigate risk and bolster infrastructure. You’ve instituted regulations creating a favorable investment environment. You’ve zoned wisely to encourage a hip, young creative class to cluster and thrive inside your hub.

But now that your innovation engine is running autonomously on all cylinders, how do you let the world know? 

Working closely with the Israeli Ministry of Economy and Israel Innovation Authority as well as some of the country’s leading startups and VCs, we’ve gained some insight into how Israe...

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No News Isn’t Good News: How to Newsjack When Things Are Slow

July 9, 2019 by Aaron Kliner, Vice President

“Nature abhors a vacuum,” Aristotle famously declared, setting out one of the early postulates of physics.

The PR world has a similar postulate: The news cycle abhors a vacuum.

If your company isn’t being inserted into relevant media conversations and building a steady drumbeat of coverage, you can be sure that other companies in your client’s sector will be driving the conversation and earning coveted clips.

But you won’t always have breaking company news to share with the world. Milestones are typically few and far between; that’s what makes them milestones, after all. So how do you stay in the headlines when there aren’t any funding rounds, product launches, major executive hires, or other big developments to announce?

Enter newsjacking. 

Newsjacking offers a way of injecting your company into breaking news coverage, and it’s a tried-and-true tactic for elevating your  public profile even when...

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